SCC takes to social media

By EMILY BENSON- | Comments: 0 | Leave a comment

Saratoga Central Catholic School is going viral! Thanks to the school’s social media ambassador program, students at SCC are taking to the internet to help create content for the school’s social media pages.

Aiden Lambert, marketing coordinator at SCC and head of the social media ambassador program, started the club as a senior at SCC in December 2020. Lambert and some fellow classmates would see videos of Division I colleges’ “Media Days” to promote their teams. Lambert thought they could do the same thing.

“We saw a great reaction from our community,” Lambert told The Evangelist in an email. “Our accounts grew in followers exponentially, and students couldn’t wait for springtime to take photos for baseball, softball and track. Since then, the social media ambassador program has taken off.”

The club is currently comprised of six students who help come up with content for SCC’s Instagram, Facebook, Twitter, and TikTok pages. Lambert, who graduated in spring 2021, is a part-time marketing coordinator for SCC and a full-time student at the University of Central Florida. Due to distance, the team meets monthly over Zoom to create content calendars and brainstorm ideas to promote the school.

This fall, the group launched a TikTok account and currently aims to film 4-to-6 TikToks/Instagram reels each month. The club’s most popular video on TikTok has 57.4k views, and in total the page has over 106,000 views on TikTok.

More than just making videos, Lambert said the students have “become confident leaders in our school community.”

“Not only do they work great as a team, but they are all great friends. There is a clear difference in the confidence in each of them while standing in front of a camera and talking today compared to September,” Lambert said. “Their work has truly strengthened the SCC community, especially coming off of the pandemic. Parents, alumni and students look forward to seeing their videos each week and what’s happening at school.”